Deliver a personalised experience

Better understand and engage with customers by giving employees the relevant insights they need from intelligent customer analytics.


Give your frontline employees quick access to insights on how to best serve your customers—without requiring a team of data scientists.

Manage every data point from individual customers in real time.

Seamlessly integrate with familiar tools, like Outlook and Excel.

Connect all your data from any device, channel or application.


Infuse big data with customer analytics to understand your customers’ needs and identify opportunities that better target marketing resources.

Deliver personalised, relevant customer content.

Cross-sell and upsell with predictive analytics.

Tailor experiences on the spot to increase satisfaction.


Get everyone in your organisation on the same page by using a single, easy-to-reference dashboard that’s configured for marketing, sales and service teams.

Connect into existing data sources—no new systems or training.

Enable any employee to prepare and visualise data.

Let employees embed customer insights into the app of their choice.

Tailor and extend Dynamics 365 across your business

Gather insights

Connect disparate data silos for a comprehensive look at your customers—collecting customer insights and interactions in one place.

Create visualisations

Create rich visualisations that illustrate your customer’s engagement and user journey in one easy-to-reference dashboard. No need to sort through numerous disparate data silos.

Engage customers

Analyse your customer’s demographics, purchase history and interactions to deliver and fine-tune relevant offers and content using customer intelligence and built-in predictive analytics.

Monitor relationships

Strengthen your customer relationships by tracking interactions to quickly identify at-risk customers and effectively focus resources on them.

Target audiences

Identify hidden opportunities to efficiently target your marketing resources by customer needs, interests and demographics.

Find apps that work with Dynamics 365 for Customer Insights

Do even more with Customer Insights using dozens of add-in applications from AppSource. Developed by Microsoft and our partners, they extend what you can do with intelligent customer analytics and relevant insights. Check AppSource often—new apps are added all the time.